Partnering with WQPT
Advertising Age Wrote...  

Build your Marketing Power

Link your business or organization to one of America's most trusted brands—something only WQPT can offer.

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Your company or organization's involvement with WQPT—Quad Cities PBS offers an outstanding opportunity to have a positive impact our community while effectively communicating your message through our unique multimedia channels. We offer a variety of marketing opportunities via our monthly program guide, website, on-air membership drives, promotional tie-ins, community outreach, special events, and on-air underwriting credit. No commercial broadcaster or cable network can offer such community- and member-based marketing possibilities to its sponsors.

 

Spotlight your company in an uncluttered broadcast environment
which reaches more than 400,000 homes.

Instantly associate your business with quality, dignity and trust.

Demonstrate your leadership, social responsibility, and interest in improving the quality of life in eastern Iowa and western Illinois.

 

WQPT and PBS have a reputation for providing the highest quality programs on television. Award winners such as NOVA, Masterpiece, This Old House, and American Experience are just some of the fine offerings on our air, each within its targeted genre. Your underwriting message reaches an audience dominated by viewers who are well-educated, affluent, and often influential in their communities. Your business can reach a highly desirable, targeted audience by underwriting programs on WQPT.

Contact us today to learn how you can partner with WQPT and view our current sponsors.

 

WQPT's popular, high quality events present high-profile corporate sponsorship opportunities! Just a few of our educational, child-centered programs and events include the Ready to Learn Conference, WQPT Kids Week and a variety of Educational Outreach initiatives. Partnering with WQPT through event or outreach Sponsorship underlines your corporate commitment to make a meaningful contribution to our community.

Did you know, approximately two-thirds of PBS viewers are more likely to purchase the product or service of a PBS corporate sponsor. WQPT staff will work with you to develop a sponsorship that is flexible and tailored to meet your unique needs and marketing objectives.

 

With less non-programming minutes per hour than any of the commercial networks, public television delivers your message in the program-rich, clutter-free environment that our viewers have come to expect and appreciate.

The result: your business or organization gains the appreciation of the public television audience that values the non-commercial and uninterrupted programming made possible, in part, by your sponsorship.

Contact us today to learn how you can partner with WQPT and view our current sponsors.

 

From Paula Kerger, PBS President and CEO

"PBS is deeply honored to serve as America's most trusted institution for the past four years," said Paula Kerger, PBS President and Chief Executive Officer. "This is something we don't take lightly. PBS and its member stations strive each day to honor the trust the public has placed in us, and we look forward to continue serving the American people for many years to come."

Additional survey highlights:

PBS remains #1 in public trust, with 49% trusting PBS a great deal. Second in trust are "courts of law," which are trusted a great deal by 27%.

For the first time, PBS ties with military defense as #1 in tax value among 20 federally funded services and institutions, with 20% stating it as an excellent value for tax dollars.

Americans are more satisfied with programs on PBS compared to cable and commercial broadcast. Thirty-nine percent stated they were "very satisfied" with PBS programs, while Cable programming received 25% and commercial broadcasting programming, 20%.

The majority of Americans think it's very important to have public television (59%). Only two out of five Americans think the same about commercial broadcast television (41%) while even less think it's very important that we have cable television (38%).

PBS remains the network with the most trusted news and public affairs programming, with 41% trusting its programs a great deal. CNN and Fox News trailed as second and third with 28% and 25%, respectively.

Forty-three percent of Americans rated the news coverage, investigations and discussions of major issues on PBS programs as mostly fair. NBC came in second at 37%.

Half of Americans believe the federal funding PBS receives is "too little." When informed that public broadcasting receives 15% of its funding from the government, and that this amount translates to about one dollar per person per year of government support, 49% believe this amount is "too little."

"These results show once again that the American public believes they are getting their money's worth in return for the funds that are invested in PBS. The public places great trust in PBS," said Barry Feinberg, Managing Director of GfK Roper Public Affairs and Media.

Contact us today to learn how you can partner with WQPT and view our current sponsors.