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Why WQPT & PBS

America's most-trusted brand.

WQPT Viewers

Quality, Fun and Engaging Programs that Educate

Age-appropriate television viewed actively can help children develop pre-reading skills, including vocabulary development, sequencing, letter and word recognition, and an understanding of character, setting and passage of time.

When you tune into WQPT for your own viewing experience or for a child's, you're tuning into the PBS network of quality television that not only enlightens and entertains, but also educates. As television viewers we have numerous choices—but you can always count on WQPT and PBS to provide you with outstanding programming that enriches everyone's life.

A recent study confirms that parents overwhelmingly agree that no other media brand meets their children's school readiness needs like PBS KIDS. The study also found that nine in ten parents are likely to use PBS KIDS resources for school preparedness and three-quarters say their child exhibits more positive behavior after engaging with PBS.

Americans have named PBS and stations the nation's most trusted institution for 15 years running.

During this period of rapid evolution in media, politics, culture, and technology, the value that the public sees in PBS and WQPT PBS remains unique and unrivaled.

Trust is the most important measure of our success in fulfilling our essential public service mission. We treat our audience as citizens, not consumers. No other media entity provides the same array of community benefits, including free children’s educational content and services, in-depth news And public affairs programming, series that spark lifelong learning, and vital emergency communications. These are just some of the reasons why PBS and WQPT continue to engender trust and loyalty despite an explosion of channels, platforms, and devices that have presented Americans with more choices at their fingertips than ever before.

Commonly Asked Questions

Why not just turn off the television and prohibit kids from watching TV?

Generally speaking, children are going to watch TV no matter what. Whether sitting in front of a television, watching TV on a mobile device, children today have greater access to television programs. The only question is whether or not they will have the skills to choose well and view actively. Kids who don't watch at all miss out on some outstanding educational programming.

As you are probably aware WQPT and PBS provide programs that you can trust and know that children are learning while having fun. There are a lot of places that only television and video can take us to, like other planets, expose us to new ideas and people or a special performance.

 

Kids watch too much TV already. Should they watch more in school or child care?

Some children do watch too much TV, and extensive viewing isn't good for them. But the same children who are viewing too much at home are also the least likely to be learning critical viewing skills at home. Using television actively in the classroom or child care setting can model a different—and more productive—way of viewing. Thus, viewing in a controlled or structured educational setting can actually support and expand learning.

 

Does TV keep children from reading books?

Studies are mixed on this. Some researchers have found that television viewing can replace other "quiet time" activities, including reading. This is especially true for heavy viewers. Other studies have found no effect, especially in light or moderate viewers. However, we do know that television can be successfully used to reinforce reading.

Age-appropriate television viewed actively can also help children develop pre-reading skills, including vocabulary development, sequencing, letter and word recognition, and an understanding of character, setting, and passage of time.