Business Partners

Link your business or organization to one of America's most trusted brands.

Americans have named PBS and stations the nation's most trusted institution for 15 years running.

Your company or organization's involvement with WQPT PBS offers an exceptional opportunity to have a positive impact on our community while effectively communicating your message through our unique multimedia channels. We offer a variety of marketing opportunities on-air, in our monthly program guide, promotional tie-ins, community outreach, events and more. No commercial broadcaster or cable network can offer such community- and member-based marketing possibilities to its sponsors.

Learn more

Brian Williams, Underwriting Coordinator
309/764-2400 ext 65016
db-williams@wiu.edu or via our contact form

View our Sponsors

An Uncluttered Landscape

Impactful exposure with a commercial-free network. That gets attention like no other network.

With less non-programming minutes per hour than any other commercial networks, WQPT delivers your message in the program-rich, clutter-free environment that our viewers have come to expect and appreciate.

Your message becomes more memorable and impactful as you punctuate our programs. Approximately two-thirds of PBS viewers are more likely to purchase the product or service of a PBS sponsor.

Popular Event Support

Regional supporters resonate with our high-quality events which offer high-profile exposure opportunities for your business or organization. Our educational, child-centered programs and events such as Imagination Station, and our variety of Educational Outreach initiatives provide unparalleled exposure to a discerning audience. Partnering with WQPT through event or outreach sponsorship underlines your corporate commitment to make a meaningful contribution to the region—while building your brand awareness..

America's most-trusted brand

Across genres and across platforms, PBS and WQPT tell smart, engaging stories that invite everyone to explore new ideas and broaden personal horizons with content that expands the minds of children; programs that ensure the worlds of music, theater, dance and art remain accessible to all Americans; documentaries that open up new worlds; and non-commercialized news programs that keep citizens informed on world events and cultures. This commitment has inspired the American public to name PBS the country’s most trusted public institution for 15 consecutive years.

Recent survey results

"PBS is deeply honored to serve as America's most trusted institution for the past four years," said Paula Kerger, PBS President and Chief Executive Officer. "This is something we don't take lightly. PBS and its member stations strive each day to honor the trust the public has placed in us, and we look forward to continue serving the American people for many years to come."

PBS KIDS is #1

Among parents of children 18 and under: Which of the following media providers do you believe is the most educational for children? PBS beat out Sprout, Disney and Nickelodeon networks.

WQPT Provides Impactful Educational Resources

On-air: PBS KIDS attracts a higher proportion of viewers from African-American, Hispanic and low-income homes compared to their representation in the U.S. population.

PBS remains #1 in public trust,

with 49% trusting PBS a great deal. Second in trust are "courts of law," which are trusted a great deal by 27%.

Americans are more satisfied with programs on PBS

compared to cable and commercial broadcast. Thirty-nine percent stated they were "very satisfied" with PBS programs, while Cable programming received 25% and commercial broadcasting programming, 20%.

The majority of Americans think it's very important to have public television

Only two out of five Americans think the same about commercial broadcast television (41%) while even less think it's very important that we have cable television (38%).

PBS remains the network with the most trusted news and public affairs programming,

with 41% trusting its programs a great deal. CNN and Fox News trailed as second and third with 28% and 25%, respectively.

"These results show once again that the American public believes they are getting their money's worth in return for the funds that are invested in PBS. The public places great trust in PBS," said Barry Feinberg, Managing Director of GfK Roper Public Affairs and Media."


Become a Sponsor Today

Our staff will work with you to develop a sponsorship tailored to meet your unique needs and marketing objectives.
For more information, contact Brian Williams, Underwriting Coordinator
309/764-2400 ext 65016
db-williams@wiu.edu or via our contact form


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